A journey of circularity, behaviour change, technology, resilience and committment

Beginning in 2018, Nada Piatek and Melissa Firth have been building their vision of a single-use packaging free world. It is quite the journey.

In 2024, Again Again supports a number of different initiatives in the coffee and brewing industries that offer reusable packaging. These include

  • A cash deposit system for economy coffee cups

  • An app-based system for premium coffee cups, swish food containers, and flagons for craft-brewed tap-poured beer

  • Two vertical systems that support other brands to do the same.

You can find these systems here. All have elements that are great. All have challenges. The journey continues.

Meet the team

Nada Piatek
Founder, CEO

Nada Piatek is a seasoned entrepreneur who brings business savvy to impact- and values-led enterprises.

With over 28 years’ leadership experience and social entrepreneurship, Nada focuses on sustainability and achieving results on a triple bottom line. It is her, and Again Again’s, vision that choosing waste-free takeaways is the new normal.

Melissa Firth
Founder

Melissa’s strengths in strategy, systems-thinking and a deep understanding of human-centred design and digital product management complement a life-long ability to assemble and empower collaborative teams to achieve great outcomes for their customers, and their business.

Melissa has long been passionate about environmental sustainability. Again Again is her first circular economy venture.