It’s all about the returns
Driving a high return rate is key.
The economic viability of your system, and planetary benefits, are all driven by a high return rate.
Good messaging and simply asking for them back will get you about 70% of the way there.
Choose a deposit/return mechanism, or Again Again’s gamified return pathway (no app needed) to achieve true benefits.
Management options
Try it out!
Test out the workflow to see just how easy it is to engage your customers and to incentivise them to return the cups.
Please note that this is all in test mode. No pizza will be given…. sorry!
Benefits of gamification
Levying a small charge to the consumer builds the perception (and reality!) of the value of the cup or container
And, the consumer is then financially responsible for its return.
However, handling cash and issuing refunds is resource-intensive, slow, and susceptible to fraud or theft.
No app download or account creation required.
This light-touch technology approach maximizes accessibility. No data is requested unless a voucher is rewarded.
Empathy testing shows that consumers are happier to pay a deposit when there is something in it for them to return it.
Incentives have been shown to improve the return rate.